Environmentally friendly and sustainable development

The fashion industry has always been a major consumer of resources and environmental pollution. In the traditional clothing production process, from the planting and picking of raw materials to the processing, printing and dyeing of fabrics, and then to the production and transportation of clothing, each link is accompanied by a large amount of resource consumption and carbon emissions. According to data released by the United Nations Environment Program, the carbon emissions of the textile and clothing industry exceed the total carbon emissions of all international flights and shipping, accounting for 10% of the global carbon emissions. A large amount of wastewater, waste gas and solid waste are also generated in the clothing production process, causing serious pollution to the environment. The rapid replacement and overconsumption of clothing by consumers have also led to a large amount of clothing waste, further exacerbating the environmental burden.

The emergence of metaverse fashion has brought new hope for the environmentally friendly and sustainable development of the fashion industry. The emergence of digital clothing allows consumers to have their own fashion wardrobe in the virtual world to meet their pursuit of fashion, while reducing the demand for physical clothing, thereby reducing resource consumption and carbon emissions in the clothing production process. Compared with physical clothing, digital clothing reduces carbon dioxide emissions by 97% and consumes about 3,300 liters less water per piece of clothing. Replacing physical samples with digital samples during the design and development phase can reduce a brand’s carbon footprint by up to 30%. Metaverse Fashion can also reduce the operating costs and energy consumption of physical stores through virtual display and sales, further promoting the green transformation of the fashion industry.

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