Virtual Try-On
Many fashion brands have launched virtual try-on services to enhance consumers' shopping experience. As early as 2018, Sephora launched a virtual makeup mirror based on AR technology. Consumers can see the effects of different lipsticks, eye shadows and other cosmetics on their faces in real time through the mirror. This innovative service has been widely welcomed by consumers and effectively improved the purchase conversion rate of products. ZARA has also introduced virtual fitting mirrors in some stores. Customers can quickly browse and try on various clothing styles in the store by standing in front of the mirror, which greatly saves fitting time and improves shopping efficiency. The emergence of virtual fitting technology allows consumers to more intuitively understand the wearing effect of clothing when shopping, reducing the phenomenon of returns due to problems such as inappropriate size and style. It not only saves consumers time and energy, but also reduces the brand's operating costs. It also provides consumers with more choices and personalized experiences. Consumers can try various styles of clothing combinations on the virtual fitting platform according to their preferences and needs, and explore the fashion style that best suits them. https://kameymall.site/hot
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